4 Posts Every Roofing Company Should Be Putting On Their Social Media
Keeping social media feed fresh and updated can feel like a truly arduous task. Often we feel a loss at what to put on our personal pages, let alone a business page where the pressure is so much higher. What sort of posts drive engagement and how do you keep your customers active on […]
How Copy Helps Sell Roofing Services
Content is one of the top Google search ranking factors and is the cornerstone to success within a digital sphere. While once upon a time, computer literacy, a strong grasp of language and an authoritative voice was all you need to rank on Google, since then SEO (Search Engine Optimization) has become big business. […]
How Roofing Companies Can Build Authority
Building authority is important in any industry but especially so when it comes to building contractors and roofing companies. There are certain stereotypes surrounding the trade insinuating poor time management, poor work ethic and leaving detritus behind. While we know that that is not true, it is undeniable that the ads that perform best are […]
How Roofing Companies Should Follow Up Their Online Leads
The whole focus of online marketing is getting conversions; putting out engaging ads, producing a high converting landing page and tracking a customer’s progress through the sales funnel. If that is conversion is an online form fill, then while the marketing journey is over, the sale is still not necessarily confirmed. So where do […]
Key Metrics Every Roofing Company Should Be Tracking
You have decided to do Digital Marketing, and considering there are 1.2 million searches for roofing services on Google each month and a small percentage of roofing companies have decided to delve into Google Ads, it is a great opportunity. Knowing that only 1% of roofing companies are running any social media marketing, it is […]
Roofing Marketers – How To Get The Best Out Of Social Media
Consider the last 24 hours of your day, how many times did you go on to Facebook or a different social media platform? Whether it was to mindlessly scroll, to see a delivery menu, watch an amusing video or simply to consume content, social media has become a part of our daily lives. More than […]
What Your Roofing Website Needs To Attract Millennials
Many people regard Millennials as in their late teens and early twenties, this means they often get discounted as not part of the target market you are aiming for within the home improvement sector. You may be surprised to know that Millennials are categorized as being born between 1980 and 2000. Millennials are homeowners, parents […]
Why Ad Seasonality is Important For Roofing Companies
When many people think of Seasonal Ads, National holidays, religious events and the sporting calendar tend to spring to mind. However, the seasons your state experiences can make an enormous difference to what you should be promoting, the images you should be using and the pain points you should be addressing. Thinking about how […]
5 Types of Social Media Content Your Small Business Must Post Daily
You keep hearing about it: Social media marketing is essential to your business if you’re looking for a way to increase your brand awareness, customer engagement, lead generation, and more. But how do you actually do all that in practical terms? To tap into the real potential of social media, you need to have an […]
5 Social Media Statistics All Small Business Owners Should Know in 2020
If you plan to stay competitive with your small business in 2020, then you should be tapping into the power of social media. Social media is a great way to find and engage with your target audience, promote your brand, and make sales — and all this within your budget! But where are you at […]