Occasionally I read some truly engaging information regarding organization methods and I’d like to show you a concept in the power of targeted marketing that has actually captured my attention. The idea in this principle is for an individual to focus his/her marketing efforts towards a specific audience who holds an interest in the product/service being offered. When marketing methods of this nature are used, the results are extremely more advantageous than when a more normally targeted strategy is used. For example, if marketing to a basic audience who holds interests in a large range of products/services as opposed to a targeted, specific product/service, the lead to sales created from this effort would be significantly diminished compared to the lead to sales recognized through concentrating on a focused interest among an audience. The factor for this is because within an audience of people with a large range of interests only a few of the people will find interest in the product/service offered to them.
On the other hand, when marketing to an audience of people who all hold the very same interest in the product/service being offered, each and every single person in your audience is a lot more apt to respond to the marketing efforts. This concept can be likened to a ship at sea that is focused on a particular destination (or target.) If the ship preserves its aim towards the specific target, the ship will successfully reach its target because of the concentrated effort. Nevertheless, if the ship is intended in a wide variety of directions, the ship’s target will in effect be missed and there will be a good deal of effort and energy squandered as the ship meanders here and there. Targeting a particular audience with a particular interest allows you to avoid lost marketing efforts, time, and money. And this is the real power that is discovered in targeted marketing.
I hope this info will enable you to concentrate your efforts on effective results.
Joe Clinton.