Occasionally I read some truly engaging information regarding organization methods and I’d like to show you a concept in the power of targeted marketing that has actually captured my attention. The idea in this principle is for an individual to focus his/her marketing efforts towards a specific audience who holds an interest in the product/service being offered. When marketing methods of this nature are used, the results are extremely more advantageous than when a more normally targeted strategy is used. For example, if marketing to a basic audience who holds interests in a large range of products/services as opposed to a targeted, specific product/service, the lead to sales created from this effort would be significantly diminished compared to the lead to sales recognized through concentrating on a focused interest among an audience. The factor for this is because within an audience of people with a large range of interests only a few of the people will find interest in the product/service offered to them.