Email marketing is one of the most-commonly used online marketing tools used today. It involves the recipient signing up to receive emails from the business owner on a regular basis. Many emails sent this way involve a newsletter. Business owners send these newsletters with information about their business and their products. So does email marketing really work? Although in
theory email marketing sounds simple enough and looks like a highly cost-effective online marketing tool, in reality, it comes with quite a number of obstacles that have to be surmounted before it can really pay off.
The first obstacle the business owner has to overcome involves managing his mailing list. There are new people who want to join your mailing lists all the time while there are others who would want to be unsubscribed. Sending personal emails to each of the subscribers is only practical for small mailing lists but once this grows to thousands of subscribers, the business owner is better served using an autoresponder. However, there are certain sensitive emails that cannot be adequately addressed by using the autoresponder. The business owner should in this case consider hiring people to help with writing personal emails to the subscribers. Below are few tips that can help improve the effectiveness of an email marketing campaign: