Narrowing your focus to one main group of individuals is typically tough for small company owners. They want to help everybody– and very frequently their product and services CAN assist a variety of people.
It likewise goes against human nature to narrow your focus in order to grow an organization. Good sense appears to inform us if we want to grow our service huge, we need to attract more individuals.
In reality the opposite is true. When we narrow our focus to a specific group of individuals we end up being an expert in fixing their specific problems. We are familiar with them extremely well and we can establish extra services and products to fill their requirements.
So how do you decide who to market to?
Following are 5 suggestions:
1) Think about the kind of individuals who can MOST gain from what you have to use.
2) Think about who you would most delight in helping, or dealing with.
4) Know that even if you pick a particular group of people to focus your marketing on, does NOT mean you can’t help others who may concern you. It just means you’re going to focus your proactive marketing efforts on the target group you pick.
5) Lastly, don’t over-think it. Listen to your gut, select a group you feel you can really assist and proceed with the development of your marketing strategy. Marketing is a fluid procedure. The essential thing is to start. You can always fine-tune your audience and your strategy later on as you learn more.
(C) 2005 Debbie LaChusa