Reaching your customer the method they want you to do
At the annual American Association of Advertising Agencies media conference last week, speakers specified that the market must cater to customers empowered by technology and multiple content choices. A joint research study with Harris Interactive and the American Association of Advertising Agencies reported that roughly one-third of consumers state there is excessive marketing interrupting programming.
So … in a nutshell, as company owners, what this implies is that we require to find methods to communicate with our consumers in ways that are practical for them while not interrupting them from what they are attempting to do. While it might seem like a contradiction, it is certainly attainable. For instance, a lot of website owners and anybody interesting in web marketing has already realized that despite getting visitors’ attention in a big way, pop-up or pop-under ads normally carry out extremely poorly if at all. In reality, they can frequently have a negative impact on a visitor’s experience and remove all possibility of them ending up being a customer or consumer of the business in question.
On the other hand, many companies have actually had great success with basic text links within the pertinent copy on a website. There are a number of factors for the success of this kind of advertising, such as:
Relation to the content– The visitor reads a particular page of a website due to the fact that it is of some interest. Conversely, links to appropriate material in other places are more likely to be of interest to that visitor than those that are not.
- Relieve of usage– All a visitor has to do is click the link.
- Unobtrusiveness– An easy text link is not a pop-up, banner or huge beeping flash advertisement that plays circus music, for that reason will not frustrate visitors.
To utilize this concept in your marketing, all that you have to do exists your message in the manner that your prospects want to receive it, make it simple to utilize and most of all do not irritate them.
Perhaps you don’t know how or when your prospects want to get our message, what they think about basic, or what frustrates them. There is a solution for that as well. Ask.