"How do I generate more Customers without overspending to get those customers through the door?"
In short, how do we market to new customers and get a good return on investment with our marketing?
In 2023, Plumbers have to deal with a host of issues that are making it more and more difficult to get new customers through the door without overspending.
Let's Dive in...
Like it or not, it's more difficult to get CUSTOMERS now than it used to be. There are a lot reasons for that but we can organize all of those reasons into the following 4 categories.
The 4 Reasons it's gotten harder to get new CUSTOMERS in the last 5 years.
With all of those things working against us, how do we combat them and become more attractive to the potential CUSTOMERS in our Local Markets?
There are two core things that every business out there has to do right now in order to be more successful and to attract more people to their front door.
The 2 core things BUSINESS NICHE Must do to attract more new Customers Right Now:
That all sounds good in theory, but how do we actually increase our visibility and then educate all of those "new eyeballs" on the value behind what we do everyday in our business?
To be successful we have to make sure that we are getting in front of our audience more easily and more often. We also have to make sure that we're doing it in a way that isn't going to cost us an arm and a leg. We've had a ton of success doing that by following the formula that we explain below.
The 5 step Process that we use to Attract Plumbing Customers using Simple "Mini Billboards' in Popular Local Restaurants.
We create a simple digital giveaway to give to the people that are our ideal customers.
This is the actual PDF that we give away when someone signs up on our lead capture page (see step 2). This PDF walks through steps that can help with fixing clogged drains. This is the bribe that we give away in exchange for the leads info on the optin page.
Now that we've covered that... Let me show you the optin page that we use to actually collect the leads.
We create a simple digital landing page to attract leads that fit your ideal new customers.
This is the landing page that we will be using to collect leads when we give away the PDF that we created in step 1. It will only be interesting to people that have problems with clogged drains. We will be using this to make sure you collect new interested leads every single week.
Now that you've seen the landing page, how do actually get this page in front of our ideal prospects.
We create a physical "Mini Billboard' that will advertise our digital giveaway to our ideal customers.
We place our physical "Mini Billboard' in high traffic Local Restaurants where our ideal customers hang out.
We're going to make a deal with one or more local restaurants and pay them a small monthly fee to place our banners in "unused space" in their location.
Restaurant owners are always trying to make as much money as possible and "dead space" is something they are always trying to avoid. This is space in their location that doesn't have room for tables or anything that the staff is using. We want to place our "mini billboards" there.
This is an easy way to get your message in front of people and, when done professionally, it actually adds to the aesthetic of the local restaurant.
Now... How does this banner and giveaway actually lead to new customers in our Plumbing Business?
We build an Automation so that every new leads alerts our front desk staff and they can call and potentially set up a new appointment for the lead that is having trouble with clogged drains and toilets (or any service you prefer to offer).
In the example above the bottom box that says "Alert" is set up so that it actually sends a text to your front desk.
That text message included the person's information that saw the banner, scanned the code, and put their information in to get the free PDF we built back in step 1. This automation makes sure that they get what the asked for (the PDF) and that our front desk can follow up with them using a special scripted call.
This is how we're booking 5-10 new appointments a week in your Plumbing Contracting Businesses that run this campaign locally.
We're getting something that our ideal audience needs in front of them in a place where they already hang out. They see the banner and sign up and that tells us that they need our services (because they wouldn't optin if they didn't have trouble with clogged drains and toilets).
From there its as simple as making sure we follow up on every new lead that comes in on the same day.
The key to making big changes to your PLUMBING CONTRACTING BUSINESS new CUSTOMER flow is to take action fast.
You can implement all of the above information yourself, send it to the marketing agency that your business works with, or you can reach out to our team at IVON DIGITAL and we can talk with you about implementing it in your business now. You can reach our offices by calling the number at the top of the page (next to the menu) or you can sign up for this service now by clicking here.
I'm also always here to answer any questions that you might have about this article (for free of course). You can call me using my contact information below.
I hope you enjoyed the tutorial. Send me your success stories after you put it into use! I can't wait to hear about your results.
Lavon Banks is the founder and CEO of iVon Digital marketing, with experience managing teams and profitable small business campaigns. Her background in brand strategy, traffic, and account management inform her mindful but competitive approach. Call 301-859-0250 or schedule a quick chat at the link below.